Association and society gatekeepers, as you already know, do a great job of keeping speakers out. Make your life easy and be more effective by calling the association editor. It works like this:
1. Write articles based on your expertise and/or book(s). Be sure they are quality work at the level that editors will publish the article.
2. Skip the gatekeeper, call the association publications editor, sometimes the title is director of communications, and give your articles to the association publication. Be generous; make plenty of relationship bank deposits, as it will pay off quickly.
4. Last, you ask the decision maker about their speaker selection process. Sometimes they are currently selection, or selected last week, or will be doing so in four months. From this point on traditional effective selling is necessary. It generally takes 5-10 call backs to seal the deal. So…sell, sell, and sell, your speaking services.